Branding is at the core of everything we do. Every design, every detail, every decision—all purposefully crafted to strengthen our clients’ brands.

Our focus will always be on the power of design to connect people with brands in meaningful ways. But it’s the strategic thinking and expertise behind each project that is important for our clients.

Our Process

Discovery

Our approach begins with a deep dive into the company and culture. Through a series of interviews we unveil what’s truly unique about the company

Research

Market research is on the menu for every project. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decision

Position

With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed

Design

With the foundation in place, we move into the visual expression of the emerging brand identity. we begin exploring and presenting multiple design solutions. Once the direction has been selected, it is refined over a series of creative review rounds, then finalised for application and launch

Guidelines

Once complete, the new brand identity is codified in a style guide. This document provide guidance on the correct and consistent application of the new brand.